Katrina Padron

Transforming sales through
technology driven marketing.

Katrina Padron

Transforming sales through technology driven marketing.

Katrina Padron

Transforming sales through technology driven marketing.

Gallup StrengthsFinder ™

Strategic, Individualization, Intellection, Input & Relator

Katrina has a unique gift of seeing business challenges from various stakeholder point of views. She isn’t afraid to challenge the way things are done and has a knack for looking at things from new or different perspectives. Her approach strategically pulls the best of past initiatives to build something fit for future objectives. She is an effective problem-solver who can think-out-of-the-box, using creative resources to overcome barriers and move tasks forward, while being budget and deadline conscious.

Founder & Lead Marketing Strategist

North Star HQ / Denver, CO / 2011 – Present

Katrina has a rare combination of creative but practical insight. Fusing the art and science of marketing she passionately solves big challenges and is energized by the entire process.

  • Designed 10x ROI strategy and implementation process for national software company
  • Developed and lead corporate trainings for innovative global brands including Autodesk and Disney
  • Published thought leadership content to Social Media Examiner, Social Media Today, and American Marketing Association
  • Created standardized and integrated reporting on paid and organic activity
  • Collaborated with Facebook’s internal ad team to utilize in kind budgets and beta ad types that generated a 4x ROI

It is RARE that I write testimonials. I’m not in the habit of doling out testimonials like candy at a carnival. On top of that, I’m a New Yorker, so I’m not easily impressed at all. But, Katrina is different. She is the real deal — consummate professional.

I can rely on her to not only get things done, but to understand complex marketing action plans that need to be executed in very specific ways. This is not a skill set you find everywhere. She is just as competent when implementing and managing an intricate Facebook advertising campaign and multi-channel campaigns.

Katrina is organized and I really KNOW that everything is going to get done — which leaves me free to focus on other things. I consistently seek Katrina’s input on strategy and approaches to social media marketing. What I love most? In the rare instance she doesn’t know something, she’ll say so — but will take the time to find out! It doesn’t get any better than that. If YOU don’t know what you’re doing, that’s cool — Katrina DOES.

I recommend Katrina WITHOUT reservation. If you’re on the fence, get off it and give her a call. You will NEVER regret it.

Lena West
Owner of Influence Expansion

Director of Marketing

Heart of America / Moline, IL / 2006 – 2011

Katrina takes initiative to make things happen. She enjoys working with a diverse group of passionate people who work together to reach a common goal. Respectful listening is a gift. As she uncovers requirements she aligns initiatives to the industry and solution strategies.

  • Analyzed daily revenue and media spend recommendations to increase efficiency
  • Established regional multi-channel social media marketing campaigns across 23 business units
  • Initiated maintained and managed vendor relationships with media outlets

Since working with Katrina we are outranking every single competitor and with metrics like that, it’s hard to argue.

David DiPasquale
Chief Revenue Officer, Roots Software

Speaker, Mentor & Thought Leader

Various / National / 2011 – Present

Katrina works well with others and knows the nuances of building relationships across teams. She is able to insert herself while maintaining focus on identifying and solving the business problems at hand. She is an effective communicator who understands that influence starts with building respectful relationships.

  • 2018 – Enterprising Woman of the Year Nomination
  • 2018 – Present Toyota Small Business Mentorship Program Mentee
  • 2018 – Present Flowh Board of Directors
  • 2018 – Present WBENC Platinum Supplier Program
  • 2018 – Present 101010 Marketing Ninja
  • 2018 – Co-Starters at Commons on Champa Marketing Mentor
  • 2017 – Enterprising Woman of the Year Nomination
  • 2017 – Denver Startup Week Marketing Mentor
  • 2017 – Posner Poverty Hack Winning Team and Guest Speaker
  • 2017 – BeVisible Panel Moderator
  • 2016 – Coolest Women I Know Guest Speaker
  • 2016 – Denver Startup Week Panel Moderator
  • 2016 – Women Who Startup Marketing Volunteer
  • 2016 – Standing Out Podcast Host
  • 2016 – Social Media Examiner Contributor
  • 2015 – American Marketing Association Colorado Mixer
  • 2015 – National Restaurant Speaker at Breakout Session
  • 2015 – American Marketing Association Virtual Summit
  • 2015 – National Restaurant Speaker at Breakout Session
  • 2014 – Present Social Media Today Contributor

As Seen In:

Our audience agreed that Katrina’s session was lively and stimulating.

The content she delivered during our National Restaurant Show was valuable and helped to reinforce our audience’s current strategy. She gave our audience new ideas to enhance their presence and further generate sales. Our audience enjoyed the interaction she used and thought the presentation was very organized and thorough.

Well done, Katrina!

Melissa Wieman
Manager, Convention Marketing & Communications
National Restaurant Association

© 2019 Copyright Katrina Padron