[practical + heart-centered 💛 with a dash of magic 🔮]Changing the way growth-minded teams bring in business DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTSBOOK ME TO SPEAK AT YOUR VIRTUAL EVENT OR ON YOUR PODCAST
[practical + heart-centered 💛 Changing the way growth-minded teams bring in business DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTSBOOK ME TO SPEAK AT YOUR VIRTUAL EVENT OR ON YOUR PODCAST
with a dash of magic 🔮] x
Katrina can read astrology charts and a P&L. She dreams of running short-term rental properties world wide–when she isn’t busy saving the world from bad pitches. With more than 17 years of sales and marketing experience, Katrina changes the way growth-minded teams bring in business: practical and heart-centered with a dash of magic. At North Star HQ, a digital marketing agency, she led the team to bring in $13M worth of leads for clients this past year. Yet, she knows that burnout isn’t fun or productive so she founded Not the Marketing Girl, a place where entrepreneurs can go to get their tactical strategy created and their marketing team trained. At its core, Not the Marketing Girl is a magic wand. Point the wand to replenish both heart and business.
By day, she saves the world from bad sales pitches. By night, she works to save the Oxford comma.
Years of Experience
Masters in Sociology from DePaul University
Founded North Star HQ
Founded Not the Marketing Girl
100 Ways to Leave Your Comfort Zone
A not-so-obvious challenge to get clients and skyrocket revenue even in a down economy
You’ve heard about the economy, right? Businesses are laying off. Revenues are down and my sales pipeline has seen better days.
I’m going to leave my comfort zone by trying some no-so-obvious ways to fill up my leads list.
But, the caveat is that nothing I do can feel spammy, be a grind, or be illegal. That means I won’t be buying an email list and sending cold emails every few days (not that I’d do that anyway). And, it has to be something that I personally do, not something that I’ve delegated to the team.
I’ll have to face some fears, probably shed some tears, and hopefully, grow myself and my business.
Throughout the process, I’ll brainstorm some ideas to put myself out there, document how I feel about each activity, tell you what works, and tell you what doesn’t.
Are you with me?
Shortcuts to land 3 clients in 3 days
Getting clients is YOUR job. People are looking for that thing you do and if you aren’t showing up, it’s costing you in opportunity, which of course, means that you’re missing out on money.
Your prospects are leaving
Stop sending canned messages. It does not work, but on top of that, you start to lose what credibility with your audience and you lose what could have been meaningful prospects.
What to Say Instead
How to Make Better Videos
This is a one second, can’t mess up tip to make better videos. I promise.
How to make 15 pieces of content from 1 idea
This no-brainer hack will save you time and will turn your content into a well oiled machine. And, it’s a framework that your team can repeat every week so that you never run out of ideas.
GET THE FRAMEWORK
Consistency over Strategy
Even if your competition has a better client getting strategy you can beat them 100% of the time when you know this.
BEAT YOUR COMPETITORS
Katrina Padron's address to our audience of women business owners was a complete success. The suggestions she gave are easily implemented but often overlooked, and the women that participated will absolutely be equipped to make a difference in their businesses.
High-Interest Speaking Topics
You’re Leaving Money on the Table
Social Media Examiner, Social Media Today, and American Marketing Association
Which ad platform performs the best? If you can’t answer that with confidence, then you’re leaving money on the table.
How Employer Marketing Impacts the Bottom Line
Denver Startup Week, BeVisible, and 10.10.10
Good employer marketing can reduce turnover rates by 28%, and cut your costs-per-hire by half. Plus, candidates who apply for roles are 50% more qualified when the company has a good employer brand.
Conversions Happen in Conversations
Permission to Sell Podcast and WBENC Platnium Supplier
Lead gen can be overwhelming and intimidating, which is why I’m happy to tell you how I built a high conversion DM strategy on LinkedIn.
DIY is the Death of Business
Colorado Ad Day Panelist, Denver University CiBiC Research, and Co-Starters at Commons on Champa
DIY’ing your marketing strategy is the best way to guarantee a fail.
Your CPL is too High
Toyota Small Business and National Restaurant Association
In fact, if you’re like most of our prospects, it’s at least 3x too high.
You’re literally losing money with every lead you bring in.
And, why has your internal marketing team never told you this?
"It is RARE that I write testimonials. I’m not in the habit of doling out testimonials like candy at a carnival. On top of that, I’m a New Yorker, so I’m not easily impressed at all. But, Katrina is different. She is the real deal — consummate professional. I can rely on her to not only get things done, but to understand complex marketing action plans that need to be executed in very specific ways. This is not a skill set you find everywhere. Katrina is organized and I really KNOW that everything is going to get done — which leaves me free to focus on other things. I consistently seek Katrina’s input on strategy and approaches to social media marketing. What I love most? In the rare instance she doesn’t know something, she’ll say so — but will take the time to find out! It doesn’t get any better than that. If YOU don’t know what you’re doing, that’s cool — Katrina DOES. I recommend Katrina WITHOUT reservation. If you’re on the fence, get off it and give her a call. You will NEVER regret it."