[practical + heart-centered 💛 with a dash of magic 🔮]
Changing the way growth-minded teams bring in business DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTSBOOK ME TO SPEAK AT YOUR VIRTUAL EVENT OR ON YOUR PODCAST[practical + heart-centered 💛
with a dash of magic 🔮] x
Changing the way growth-minded teams bring in business DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTSBOOK ME TO SPEAK AT YOUR VIRTUAL EVENT OR ON YOUR PODCAST
TRANSFORM
Achievements
Podcast Host
Built an audience of 20,000 listeners for #StandingOut, a podcast interviewing people making outstanding contributions in their field
Successful Exit
Founded, grew, and exited a cloud-based, end-to-end solution for real estate transactions
Thought Leadership
Spoke on a national stage to more than 500 people and presented marketing technology to 38 billion-dollar brands
About
Katrina can read astrology charts and a P&L. She dreams of running short-term rental properties world wide–when she isn’t busy saving the world from bad pitches. With more than 17 years of sales and marketing experience, Katrina changes the way growth-minded teams bring in business: practical and heart-centered with a dash of magic. At North Star HQ, a digital marketing agency, she led the team to bring in $13M worth of leads for clients this past year. Yet, she knows that burnout isn’t fun or productive so she founded Not the Marketing Girl, a place where entrepreneurs can go to get their tactical strategy created and their marketing team trained. At its core, Not the Marketing Girl is a magic wand. Point the wand to replenish both heart and business.
💲 DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTS 💲
By day, she saves the world from bad sales pitches. By night, she works to save the Oxford comma.
ROLE
17+
Years of Experience
Masters in Sociology from DePaul University
Founded North Star HQ
Founded Not the Marketing Girl
100 Ways to Leave Your Comfort Zone
A not-so-obvious challenge to get clients and skyrocket revenue even in a down economy
You’ve heard about the economy, right? Businesses are laying off. Revenues are down and my sales pipeline has seen better days.
I’m going to leave my comfort zone by trying some no-so-obvious ways to fill up my leads list.
But, the caveat is that nothing I do can feel spammy, be a grind, or be illegal. That means I won’t be buying an email list and sending cold emails every few days (not that I’d do that anyway). And, it has to be something that I personally do, not something that I’ve delegated to the team.
I’ll have to face some fears, probably shed some tears, and hopefully, grow myself and my business.
Throughout the process, I’ll brainstorm some ideas to put myself out there, document how I feel about each activity, tell you what works, and tell you what doesn’t.
Are you with me?
Follow Katrina’s 100 Ways to Leave Your Comfort Zone journey here »
Hot Topics
Shortcuts to land 3 clients in 3 days
Getting clients is YOUR job. People are looking for that thing you do and if you aren’t showing up, it’s costing you in opportunity, which of course, means that you’re missing out on money.
Get Shortcuts
Your prospects are leaving
Stop sending canned messages. It does not work, but on top of that, you start to lose what credibility with your audience and you lose what could have been meaningful prospects.
What to Say Instead
How to Make Better Videos
This is a one second, can’t mess up tip to make better videos. I promise.
GET STARTED
How to make 15 pieces of content from 1 idea
This no-brainer hack will save you time and will turn your content into a well oiled machine. And, it’s a framework that your team can repeat every week so that you never run out of ideas.
GET THE FRAMEWORK
Consistency over Strategy
Even if your competition has a better client getting strategy you can beat them 100% of the time when you know this.
BEAT YOUR COMPETITORS
HIGH FIVE
High-Interest Speaking Topics
You’re Leaving Money on the Table
Social Media Examiner, Social Media Today, and American Marketing Association
Which ad platform performs the best? If you can’t answer that with confidence, then you’re leaving money on the table.
How Employer Marketing Impacts the Bottom Line
Denver Startup Week, BeVisible, and 10.10.10
Good employer marketing can reduce turnover rates by 28%, and cut your costs-per-hire by half. Plus, candidates who apply for roles are 50% more qualified when the company has a good employer brand.
Conversions Happen in Conversations
Permission to Sell Podcast and WBENC Platnium Supplier
Lead gen can be overwhelming and intimidating, which is why I’m happy to tell you how I built a high conversion DM strategy on LinkedIn.
DIY is the Death of Business
Colorado Ad Day Panelist, Denver University CiBiC Research, and Co-Starters at Commons on Champa
DIY’ing your marketing strategy is the best way to guarantee a fail.
Your CPL is too High
Toyota Small Business and National Restaurant Association
In fact, if you’re like most of our prospects, it’s at least 3x too high.
You’re literally losing money with every lead you bring in.
And, why has your internal marketing team never told you this?
IDEAS
SUCCESS
CONTACT