[practical + heart-centered 💛 with a dash of magic 🔮]

Changing the way growth-minded teams bring in business
DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTSBOOK ME TO SPEAK AT YOUR VIRTUAL EVENT OR ON YOUR PODCAST

[practical + heart-centered 💛
with a dash of magic 🔮] x

Changing the way growth-minded teams bring in business
DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTSBOOK ME TO SPEAK AT YOUR VIRTUAL EVENT OR ON YOUR PODCAST

TRANSFORM

Achievements

About

ROLE

17+

Years of Experience

Masters in Sociology from DePaul University

Founded North Star HQ

Founded Not the Marketing Girl

Hot Topics

High-Interest Speaking Topics

You’re Leaving Money on the Table

Social Media Examiner, Social Media Today, and American Marketing Association

Which ad platform performs the best? If you can’t answer that with confidence, then you’re leaving money on the table.

How Employer Marketing Impacts the Bottom Line

Denver Startup Week, BeVisible, and 10.10.10

Good employer marketing can reduce turnover rates by 28%, and cut your costs-per-hire by half. Plus, candidates who apply for roles are 50% more qualified when the company has a good employer brand.

Conversions Happen in Conversations

Permission to Sell Podcast and WBENC Platnium Supplier

Lead gen can be overwhelming and intimidating, which is why I’m happy to tell you how I built a high conversion DM strategy on LinkedIn.

DIY is the Death of Business

Colorado Ad Day Panelist, Denver University CiBiC Research, and Co-Starters at Commons on Champa

DIY’ing your marketing strategy is the best way to guarantee a fail.

Your CPL is too High

Toyota Small Business and National Restaurant Association

In fact, if you’re like most of our prospects, it’s at least 3x too high.
You’re literally losing money with every lead you bring in.
And, why has your internal marketing team never told you this?

IDEAS

{

"It is RARE that I write testimonials. I’m not in the habit of doling out testimonials like candy at a carnival. On top of that, I’m a New Yorker, so I’m not easily impressed at all. But, Katrina is different. She is the real deal — consummate professional. I can rely on her to not only get things done, but to understand complex marketing action plans that need to be executed in very specific ways. This is not a skill set you find everywhere. Katrina is organized and I really KNOW that everything is going to get done — which leaves me free to focus on other things. I consistently seek Katrina’s input on strategy and approaches to social media marketing. What I love most? In the rare instance she doesn’t know something, she’ll say so — but will take the time to find out! It doesn’t get any better than that. If YOU don’t know what you’re doing, that’s cool — Katrina DOES. I recommend Katrina WITHOUT reservation. If you’re on the fence, get off it and give her a call. You will NEVER regret it."

Lena West, Owner of Influence Expansion

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