The gal you call when you want to
Fill Your Pipeline with Buyers Not Busywork DM ME FOR A LIST OF 1,672 CREATORS READY TO PROMOTE YOUR BRANDJUMP ON A 15 MINUTE CALL TO SEE IF WE ARE A FITUNSTOPPABLE
What I’m Celebrating
Global Partnership
Tapped into a network of global leaders to drive $10.9M in revenue for my software client
Podcast Host
Built an audience of 20,000 listeners for #StandingOut, a podcast interviewing people making outstanding contributions in their field, and launched a new podcast called Wake Me Up When I’m Famous so that founders can grow without the grind
Successful Exit
Founded, grew, and exited a cloud-based, end-to-end solution for real estate transactions
Thought Leadership
Spoke on a national stage to more than 500 people and presented marketing technology to 38 billion-dollar brands
About
Hi. I’m Katrina
My marketing adventure began in 2004, when flip phones were cutting-edge and WordPress blogs still greeted you with a “Hello, World!” With a Master’s in Sociology from DePaul, I’ve always used my deep understanding of human behavior to navigate the ever-shifting marketing landscape. As a creative kid who cherished my Lisa Frank Trapper Keeper and still remembers the days of party line and dial-up internet, I grew a digital marketing agency to seven-figure success and now channel my expertise into leveraging partnerships for pipeline growth. With nearly two decades of experience, I’m used to making the most of both nostalgia and innovation.
💲 DM ME FOR A FREE SCRIPT TO GET BOOKED SOLID ON PODCASTS 💲
Fun fact: By day, I liberate founders from hustle hell. By night, I fight for the Oxford comma.
ROLE
19+
Years of Experience
Masters in Sociology from DePaul University
Founded North Star HQ
Founded Wake Me Up When I'm Famous
Hot Topics
Hustle Culture is Dead: Why Smart Partnerships Are the Future of Growth
We all know it: hustle culture is wearing us down. Millennial burnout is more than just a buzzword. It’s a full-blown epidemic. And the hustle culture that told us to glorify working 80-hour weeks? Finally, blessedly, it’s on its way out. We’ve all tried the “rise and grind” thing, and let’s be honest, who has the energy for that anymore? These days, working smarter—not harder—is the new mantra. And get this: offline is the new luxury. Yep, you heard me right. Unplugging, recharging, and actually living your life is what’s in. But how do you do that without sending your business into a tailspin? Here’s the secret: partnerships. Smart, strategic partnerships are your ticket to growth without the grind.
Quit Googling ‘Marketing Tips’: 5 Weird but Effective Strategies That Actually Get Results
Let’s be real: You’ve Googled “how to get more clients” at least once in the past month. And guess what? So have thousands of other desperate business owners. We’re talking 20,000 monthly searches for that exact phrase. Add in all the “marketing tips” and “growth hacks” searches, and you’ve got a whole lot of people stuck in a rabbit hole of basic, overplayed strategies that don’t move the needle. Meanwhile, CMOs are scratching their heads, wondering where to allocate marketing dollars this year. If you’re tired of throwing cash at ads that aren’t converting and making social posts that get zero traction, it’s time to try something different. Like, really different.
How Marketers Ruined Everything: Why Authentic Partnerships and Word of Mouth Are Still Your Best Bet
Let’s face it—marketers have a knack for turning every shiny new thing into a bland, overcrowded mess. Remember when email was a breath of fresh air? Now it’s a spam fest. Social media was once a playground for real connections, but now it’s overrun with ads and self-promos. And chatbots? They started off cool but quickly became just another spam machine. But here’s the kicker: despite all this clutter, authentic partnerships and good old-fashioned word of mouth still slay. They cut through the noise and build real trust. So, instead of jumping on the next trend, get savvy with your partnerships and let your best advocates do the talking.
Cut Your Marketing Budget in Half: Why Partnering Up Gets You Better Results for Less Cash
Let’s talk numbers. U.S. startups are splurging billions on digital ads each year—especially in the tech and business services sectors. The problem? The average return on ad spend (ROAS) often falls short of our hopes and dreams. Yet, so many businesses are stuck in the cycle of pouring money into ads with not so great results because that’s the industry standard and they don’t know what else to do.
100 Ways to Leave Your Comfort Zone
A not-so-obvious challenge to get clients and skyrocket revenue even in a down economy
You’ve heard about the economy, right? Businesses are laying off. Revenues are down and my sales pipeline has seen better days.
I’m going to leave my comfort zone by trying some no-so-obvious ways to fill up my leads list.
But, the caveat is that nothing I do can feel spammy, be a grind, or be illegal. That means I won’t be buying an email list and sending cold emails every few days (not that I’d do that anyway). And, it has to be something that I personally do, not something that I’ve delegated to the team.
I’ll have to face some fears, probably shed some tears, and hopefully, grow myself and my business.
Throughout the process, I’ll brainstorm some ideas to put myself out there, document how I feel about each activity, tell you what works, and tell you what doesn’t.
Are you with me?
Follow Katrina’s 100 Ways to Leave Your Comfort Zone journey here »
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